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SSC Napoli


Strategies for Branding


Tom McNulty


Fall 2020


To create a graphic manual, identity, and application system for SSC Napoli, one of the biggest Italian soccer teams. I designed their new emblem, stationery, social media, and extended it to any other media that the team might need, like training clothing, etc.


Throughout the years, the crest kept getting simpler and simpler to a point where it lacked identity. In this system, I wanted to be respectful of the traditions and the old ways, but with a modern approach that can also be appealing to the new generations, as well as build a base for the years to come. With such passional and full of character fans, I wanted to bring back that old identity they feel so attached to.

The Napoli Identity conveys dinamic, strength and respect for their history