To create the basic branding for MY WAY, an allergy-free market. I was in charge of designing the wordmark, stationery system, front store look, and more.
MY WAY’s objective is to help allergic people to live their life to the fullest. As many types of allergies exist, the idea was to create a system that felt diverse and full of life, so that all victims of allergies can feel healthy and considered with us. For the communication, the idea was to make the message more about the people living their lives to the fullest, referencing how the clients would feel if decided to deposit their trust in us.