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PROJECT NAME

VELTZ

COURSE

N/A

INSTRUCTOR

N/A

YEAR

Summer 2021

OBJECTIVE

To create the mark, as well as identity and visual language for their first EP release for VELTZ, a Mexican indie rock band composed by the Peñafiel brothers, Diego and Marcos, and Sebastian Maire.  I design the wordmark, the EP, and single covers, as well as the  social media content and communication.

APPROACH

As a band, Veltz is in constant search of existentialism as well as a balance between a sophisticated mood and the rock experience. The band was looking for a mark that is expressive and sophisticated without losing the feeling of a rock band, as well as help with the release of their EP on social media.

The Veltz identity expresses a contemporary language without loosing the indie rock feeling